5. BREAK THE STEREOTYPE: The 10 Steps of Cannabis Branding with Zack Darling

Cannabis has had enough years being identified with the stoner archetype of Cheech and Chong and rolled high times and a lot of the various kind of media archetypes that have defined us for so long.

3 Keys to Retail Cannabis Success: Retention. Retention. Retention.

It’s no secret what successful retail strategies are all about: attraction, conversion, and retention. But with all due respect to the first two - attraction and conversion - it’s critical for today’s cannabis brands to understand that the last one...

4. RESONATE: The 10 steps of Cannabis Branding with Zack Darling

Resonating with the customer has to do with finding that target audience and cultivating similar cultural and product values.

3. DIFFERENTIATE: The 10 Steps of Cannabis Branding with Zack Darling

These are the things that are going to differentiate you because right now cannabis is a busy market place and there are so many brands out there that are basing themselves on the quality of the product, the consistency of their product, they're...

2. BE AUTHENTIC: The 10 Steps of Cannabis Branding with Zack Darling

Cannabis, like many other industries, is a consumer-driven economy. Let's take an example of a person who's a first time user. They ask around their friends and family about what's going to be a good place to start with cannabis.

1. START WITH WHY: The 10 Steps of Cannabis Branding with Zack Darling

So where do you start? Well, the beloved motivational speaker and author Simon Sinek believes that people don't buy what you do, they buy why you do it... You start with why.

December 2018 MG Magazine Cover Designed By The Hybrid Creative

We love great design and cutting-edge techniques such as die cutting and gold foil stamp printing. Check out the December 2018 issue of MG Magazine for our latest example.

Introduction: The 10 Steps of Cannabis Branding with Zack Darling

There are specific steps that the most successful brands in cannabis have taken to make them successful and today I'm going to share a number of those secrets with you. Some of these are just inherent to any brand strategy while some are very...

The Hybrid Creative at MJBizCon 2018

The Hybrid Creative's new booth at MJBizCon 2018 in Las Vegas.

ZDCA Merges with The Hybrid Creative

This past July, The Hybrid Creative (and by extension ZDCA) was acquired by KushCo Holdings, an international cannabis packaging and supply company. This new business combination has already proven to be beneficial to many of our clients and...

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