The last few years in particular have been bonkers for the cannabis industry, especially here in California. With recreational marijuana use becoming legal in California on January 1, 2018, an aspect of the booming cannabis industry that is often unthought of is cannabis tourism.
That is, until Brian Applegarth, who also happens to be the New Account Strategist here at The Hybrid Creative, teamed up to launch Emerald Country Tours, California's first cannabis tour company.
As the North Bay tourism industry seeks to attract visitors after the fires, pot tours may be an attractive option. Brian Applegarth, co-founder of Emerald Country Tours, is leading the way by taking guests on a tour which showcases Northern California’s cannabis heritage and culture, and health aspects of the plant.