10. BLOG People Over to Your Website

The fundamental goal of having a robust social media strategy is getting folks to your blog and website, so you can convert prospects into fans into recurring customers.

9. LOVE THYSELF, But Don’t Be Vain

From a quantitative perspective, vanity metrics like followers, page views, subscribers have value, but in the end they fail to provide any real context for furthering your business goals.

8. POST. Measure. Tweak. Repeat.

When it comes to developing and promoting a cannabis brand, make sure you’re getting it right by establishing your own method for evaluating your business.

7. PLAY by the Rules, or Pay the Price

When it comes to your social media accounts, losing your number one forum for connecting with your “fans” can be devastating to your business.

6: EXPAND Your Brand's Social Circles

In Step 6 of our 10 Steps to Cannabis Social Media Marketing series, we discuss how to grow your circle and reach a broader audience on social media.

5: Much More Than “Insta” Gratification

In Step 5 of The Hybrid Creative's Social Media Marketing Tips for Cannabis Brands, you'll learn the value of having multiple social channels to connect with customers.

4: AHA. Show Your Customers the Light

In Step 4 of The Hybrid Creative's Social Media Marketing Tips for Cannabis Brands, you'll learn how to balance posting engaging, informative and educational content while still promoting your brand.

3: MAKE A PLAN, but Be. Here. Now.

In Step 3 of The Hybrid Creative's Social Media Marketing Tips for Cannabis Brands, you'll learn how to balance an authentic spontaneous posting cadence with pre-posted calendar content. Both are required for deeper engagement and content...

2: KNOW YOUR AUDIENCE and Their Friends

In Step 2 of The Hybrid Creative's Social Media Marketing Tips for Cannabis Brands, you'll learn how you can curate social media posts that resonate with your target audience online.

1. FIRST & FOREMOST, BE SOCIAL: The Hybrid Creative’s 10 Steps to Successful Cannabis Social Media Marketing

It’s not enough just to show up anymore. You have to be social. Engage with followers directly. Ask them questions, respond promptly to positive and negative comments. Tag brands or retailers to extend reach.

    Recent Posts