3. DIFFERENTIATE: The 10 Steps of Cannabis Branding with Zack Darling

These are the things that are going to differentiate you because right now cannabis is a busy market place and there are so many brands out there that are basing themselves on the quality of the product, the consistency of their product, they're...

2. BE AUTHENTIC: The 10 Steps of Cannabis Branding with Zack Darling

Cannabis, like many other industries, is a consumer-driven economy. Let's take an example of a person who's a first time user. They ask around their friends and family about what's going to be a good place to start with cannabis.

1. START WITH WHY: The 10 Steps of Cannabis Branding with Zack Darling

So where do you start? Well, the beloved motivational speaker and author Simon Sinek believes that people don't buy what you do, they buy why you do it... You start with why.

Introduction: The 10 Steps of Cannabis Branding with Zack Darling

There are specific steps that the most successful brands in cannabis have taken to make them successful and today I'm going to share a number of those secrets with you. Some of these are just inherent to any brand strategy while some are very...

The Hybrid Creative at MJBizCon 2018

The Hybrid Creative's new booth at MJBizCon 2018 in Las Vegas.

ZDCA Merges with The Hybrid Creative

This past July, The Hybrid Creative (and by extension ZDCA) was acquired by KushCo Holdings, an international cannabis packaging and supply company. This new business combination has already proven to be beneficial to many of our clients and...

Zack Darling on Cannabis Branding and Marketing for MG Magazine

MG Magazine feature article for the May 2018 publication features an interview with The Hybrid Creative's Zack Darling:  Branding and Marketing: Three Experts Weigh In by Leah Maurer.

The Hybrid Creative Featured as Bohemian Cover Story

We're big fans of The North Bay Bohemian newspaper. For years they've been the fearless voice of our community and quirky local counterculture. When they chose to feature The Hybrid Creative and the cannabis branding work we do on their 420 issue...

The 2018 California Packaging Requirement Guide

We work with a number of the best trademark and intellectual property firms in cannabis to ensure that your packaging and brand is compliant and protected.

Our Designs & Picks For Child Resistant Packaging

At The Hybrid Creative, we're all about Child Resistant Packaging. It's now required by law for many cannabis products and we embrace a number of styles and designs for a wide selection of solutions. This includes packaging for Flower, Pre-rolls,...

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