4. RESONATE: The 10 steps of Cannabis Branding with Zack Darling

Resonating with the customer has to do with finding that target audience and cultivating similar cultural and product values.

3. DIFFERENTIATE: The 10 Steps of Cannabis Branding with Zack Darling

These are the things that are going to differentiate you because right now cannabis is a busy market place and there are so many brands out there that are basing themselves on the quality of the product, the consistency of their product, they're...

2. BE AUTHENTIC: The 10 Steps of Cannabis Branding with Zack Darling

Cannabis, like many other industries, is a consumer-driven economy. Let's take an example of a person who's a first time user. They ask around their friends and family about what's going to be a good place to start with cannabis.

1. START WITH WHY: The 10 Steps of Cannabis Branding with Zack Darling

So where do you start? Well, the beloved motivational speaker and author Simon Sinek believes that people don't buy what you do, they buy why you do it... You start with why.

Introduction: The 10 Steps of Cannabis Branding with Zack Darling

There are specific steps that the most successful brands in cannabis have taken to make them successful and today I'm going to share a number of those secrets with you. Some of these are just inherent to any brand strategy while some are very...

Our Designs & Picks For Child Resistant Packaging

At The Hybrid Creative, we're all about Child Resistant Packaging. It's now required by law for many cannabis products and we embrace a number of styles and designs for a wide selection of solutions. This includes packaging for Flower, Pre-rolls,...

CANNABIS DOSING: The Sliding Scale of THC Effects

If you're new to cannabis, then you might be confused about what THC is and how it can affect you. THC is shorthand for tetrahydrocannabinol, the unique chemical compound found in cannabis that's responsible for creating the euphoric, mind altering,...

On the Bus: Pot Tourism Has Arrived

The last few years in particular have been bonkers for the cannabis industry, especially here in California. With recreational marijuana use becoming legal in California on January 1, 2018, an aspect of the booming cannabis industry that is often...

Our Creative Director, Laurel Gregory, Featured in Irie Times

We strive to build our Hybrid Creative team to around some of the most passionate, creative people that we know. Any time one of our people is recognized for their talent and passion, it makes us incredibly happy for them!

Join Us for Drinks, Beats, and Industry Treats

You’re invited to join us at Lit, our private, industry afterparty! This invite-only event is hosted by Luma California, Fleurish Farms, and all of us at The Hybrid Creative!

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