Your brand story is so valuable. It's this narrative that talks about who you are.
If you have the opportunity to build partners and build friendships with other people in other states that you can join forces with to make a national brand, that is going to make you a long term sustainable business when things go federal.
I would recommend hiring a cannabis-specific branding in trademark attorney when it comes to naming your brand.
We are so fortunate to finally be at a time in this industry in which there's actually data for us to be making decisions on.
There's a brand brawl coming to the cannabis industry and the people who are going be winning that brand brawl are the ones who have invested the time and the energy in building a powerful brand.
Cannabis has had enough years being identified with the stoner archetype of Cheech and Chong and rolled high times and a lot of the various kind of media archetypes that have defined us for so long.
Resonating with the customer has to do with finding that target audience and cultivating similar cultural and product values.
These are the things that are going to differentiate you because right now cannabis is a busy market place and there are so many brands out there that are basing themselves on the quality of the product, the consistency of their product, they're...
Cannabis, like many other industries, is a consumer-driven economy. Let's take an example of a person who's a first time user. They ask around their friends and family about what's going to be a good place to start with cannabis.
So where do you start? Well, the beloved motivational speaker and author Simon Sinek believes that people don't buy what you do, they buy why you do it... You start with why.