Your brand story is so valuable. It's this narrative that talks about who you are.
If you have the opportunity to build partners and build friendships with other people in other states that you can join forces with to make a national brand, that is going to make you a long term sustainable business when things go federal.
I would recommend hiring a cannabis-specific branding in trademark attorney when it comes to naming your brand.
Zack Darling, CEO of The Hybrid Creative, was invited to speak on the "Industry Disruptors" panel, February 8, 2019, in San Francisco at the International Cannabis Business Conference (ICBC).
We are so fortunate to finally be at a time in this industry in which there's actually data for us to be making decisions on.
There's a brand brawl coming to the cannabis industry and the people who are going be winning that brand brawl are the ones who have invested the time and the energy in building a powerful brand.
Cannabis has had enough years being identified with the stoner archetype of Cheech and Chong and rolled high times and a lot of the various kind of media archetypes that have defined us for so long.
Resonating with the customer has to do with finding that target audience and cultivating similar cultural and product values.
So where do you start? Well, the beloved motivational speaker and author Simon Sinek believes that people don't buy what you do, they buy why you do it... You start with why.
There are specific steps that the most successful brands in cannabis have taken to make them successful and today I'm going to share a number of those secrets with you. Some of these are just inherent to any brand strategy while some are very...