Zack Darling Speaks on "Industry Disruptors" Panel at ICBC

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Zack Darling, CEO of The Hybrid Creative, was invited to speak on the "Industry Disruptors" panel, February 8, 2019, in San Francisco at the International Cannabis Business Conference (ICBC)

Zack speaks from years of experience in building and collaborating with today’s most prominent and influential cannabis brands. Honing his message to cannabis businesses, Zack asserts that innovation without disruption is nearly impossible in today’s landscape, He warns against confusing novelty with innovation, which lacks in substance and more importantly, customer influence. In the future, cannabis leaders will be relied upon to challenge the status quo with innovative strategies, sophisticated messaging and an improved customer experience.

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